So how do you write Etsy descriptions? This is a difficult question to answer, as everybody writes their descriptions in a different way. Etsy descriptions are quite important for customers, as they can’t see or handle the item that they are looking at purchasing. Your Etsy description should answer any questions that they might like to know. Preempting the questions, helps the sale.
Longer Etsy descriptions set the item in a better position for being found in a search. When writing my Etsy descriptions, I always try to aim for around 200 words. I have noticed that the number of views increased on my items when I consciously checked the length of the descriptions for my items.
To give you a quick list which will be described in more detail below, my Etsy descriptions include:
- Product Characteristics
- Customisation options
- Where item is made
- Related items
Product Characteristics
I always start a description with the important details about the item. For example size, colour and materials. This means that if a customer doesn’t make it to the end of the description, they have already read the important information about the product.
When writing Etsy descriptions, try and think about what a customer would do if they were to see the item. They would want to know what the item is made from. Describing the different aspects of the item and how it has been put together. For example my knitted Scotty dog cushion, I describe it as “a knitted cushion with a ribbon collar and heart charm detail”. This means that the materials of the item are clear to the purchaser. Pictures can be deceiving and it is a good idea to clearly state the dimensions of your product.
Customise options
If your item is customisable, the description is the perfect place to explain what alterations can be made to the item. For example a lot of people like their items to be personalised with a name, so informing the customer how, where and if there are any limitations is a good idea. I also state that if no personalisation details are sent at the time of purchase, that a standard wording will be sent out. For example my teacher thank you gifts are sent out with “Thank You Teacher” unless other wording is requested.
Where the item is made
In order to provide background detail, I then write about where the item has been made. As I work from my gift shop I write about the location of the shop and that the items are made onsite. Potential customers like to know where an item is from and a bit about who made it, this makes their purchase more personal. A rapport is ideal in retail and a personal touch can have impact.
Related Items
I also provide a link to any other items from my Etsy shop that may interest the customer. For example for a wedding gift I will provide a link to all associated items. This fills out your description but also provides some cross advertising. By cross advertising your other items are shown that may not have come up in their original search.
This is the format that I follow when writing my Etsy descriptions. However it is going to be different for each individual. Let me know if there is anything that you include in your descriptions that I have missed out or if you have found this quick guide useful?
